Answering Your Top 10 Questions About Generative Search Optimisation (GEO), sometimes called AI Search Optimisation (ASO)
1. What is generative search / AI search, and how does it differ from traditional search? Generative Search / AI...
The New Search Horizon: Navigating Generative AI and the Imperative for Business Adaptation
The way we seek information is undergoing its most profound transformation since the dawn of the internet. Generative Artificial Intelligence...
How Can Businesses or Websites Optimise for AI Search Engines?
In today’s rapidly evolving digital landscape, traditional SEO practices are no longer sufficient on their own. The rise of AI-driven...
How Are Sources Selected and Cited in AI Search Results?
Generative AI search tools like ChatGPT, Perplexity, and Bing Copilot have radically shifted how people access information. Unlike traditional search...
Does AI-Based Search Use My Personal Data or Track My Queries?
In the evolving landscape of artificial intelligence, generative search engines such as ChatGPT, Perplexity, Bing Copilot, and Google’s Search Generative...
Can I Trust AI-Based Search for Professional or Academic Use?
As artificial intelligence reshapes the way we discover and digest information, a critical question arises: Can generative AI be trusted...
What Are the Risks of Hallucination or Misinformation in AI Search Results?
The rise of generative AI and its role in modern search has brought with it unprecedented innovation—and unavoidable risk. Chief...
The Future of SEO and GEO: A Glimpse into the Next 5 Years and Why Businesses Must Act Now
Search Engine Optimisation (SEO) has long been the cornerstone of digital visibility. But the digital landscape is evolving. With the...
The Rise of AI Search: Why Global Businesses Must Adapt Their SEO Strategies – Urgently
The way people search for information online is undergoing a seismic shift. For over two decades, traditional search engines like...